Jolie Maroc is French for 'Beautiful Morocco.' We are dedicated to bringing you the purest & highest quality products that represent Morocco's long tradition and love for natural beauty. For countless centuries, Moroccan women have used native botanicals to maintain healthy, radiant skin & hair. Their favorite was what they referred to as ‘liquid gold,’ better known as argan oil, which is a rare oil indigenous to the southwest coast of Morocco. Morocco’s unique landscape and culture make it home to some of the most powerful nature-derived beauty products, perfected over the centuries.