DAMANCI is a born and bred American brand founded in 2013 by expert beauticians, stylists, and scientists, all committed to a single guiding principle—All that is good. The company had one goal: to distinguish itself from other brands by focusing on offering customers the highest-quality hair products, which go as far as cutting styling time in half! The strategy was to use a unique combination of natural ingredients and innovative technology to create a special solution for every hair type, rendering a complete collection of highly-customizable formulas for both haircare professionals and end-users.